Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company and introduced in 1963.
Cap'n Crunch TV commercials have aired since 1963. The first Cap’n Crunch commercials, featured four children and the canine Sea Dog, who sailed with the Cap’n on his ship, The Good Ship Guppy. The crew was tasked with keeping the cereal safe from the Cap’n’s nemesis, Jean LaFoote, the Barefoot Pirate. The characters also appeared in a comic book included in Cap’n Crunch cereal boxes.
Jay Ward of Rocky and Bullwinkle fame is credited with the creation of the Cap’n Crunch character and his Jay Ward Studios produced the first Cap’n Crunch commercials. The commercials have historically used basic cartoon animation; however, Vinton Studios produced a claymation ad during the ’80s.