Taco Bell is an American restaurant chain based in Irvine, California. A subsidiary of Yum! Brands, Inc., it specializes in Mexican-style food and quick service.
When Roger's Buck Wetnap persona tells of surviving four days in a Del Taco parking lot on puddles and bird shit in "Daesong Heavy Industries II: Return to Innocence", Steve questions why he simply didn't go into the restaurant. Buck explains that it was because he is a Taco Bell man.